With strong integration of structure, technological elements, and communication, the user is engaged in a multi-level brand experience: from the most explicit to the most subtle, appealing to a deep emotional sphere.

A defining feature is the wooden structure, composed of a sequence of angled elements, simple to produce and assemble. Acting as both a back wall and roof, the structure creates an enclosure on one side and opens on the other three: at ceiling level, technological elements of the lighting system – adjustable spotlights with varying intensity – are hidden between the portals; behind the counter, between the structural uprights, a bottle rack has been created similar to those commonly found in wine bars, providing storage while enhancing the tasting experience and intimate atmosphere.